Creating Personal Brands in Fashion, Styling, Image Management - Intermediate Level
(Intermediate Level)
Those who have participated and completed Level 1
Taking a personal branding, styling and image management program in fashion is an important step for those who want to make a professional career in this sector. This type of training can help you learn how to position yourself in the fashion world, develop your style and manage your image.
COURSE CONTENT AND HELPFUL TIPS:
Creating a Personal Brand
Define Your Target Audience: When creating your own brand, you need to define your target audience. This will help you understand who your brand will appeal to and what needs it will meet.
Creating a Brand Identity: Create a strong brand identity by defining your brand’s values, mission, and vision. This determines how your brand will be perceived in the marketplace.
Creating Original Content: Reach your target audience by creating original content on social media and other platforms. This increases your brand recognition.
Styling
Trend Analysis: Track fashion trends to understand which styles are popular and which ones might resonate with your target audience.
Developing Your Personal Style: Developing your personal style helps you create an image that is consistent with your brand. This allows your customers to get to know you and your brand better.
Color and Fabric Knowledge: Learning how to combine different colors and fabrics will help you improve your styling skills.
Image Management
Professional Image: Creating a professional image increases the seriousness and credibility of your brand. This is important in business and in your relationships with your customers.
Social Media Usage: Social media is a powerful tool for managing your brand image. Share content that reflects your brand’s identity and values.
Networking: Networking with other professionals in the fashion industry increases your brand's visibility and creates new opportunities.
WHO CAN PARTICIPATE?
· Fashion Design Students and Graduates: Students and graduates who take the fashion design program or are considering a career in this field can deepen their knowledge and gain practical skills through this program.
· Fashion Bloggers and Content Creators: People who blog about the fashion world, produce social media content, or manage a YouTube channel can join this program to learn more about current fashion trends, style analysis, and brand management.
· Style Consultants and Personal Shoppers: Those who want to work as personal style consultants or personal shoppers can specialize in subjects such as color and size analysis and image management in order to better serve their customers.
· Fashion and Retail Industry Employees: Professionals working in fashion retail, store management or fashion marketing can choose this training to strengthen their positions in the industry and advance their careers.
· Fashion Enthusiasts and Hobbyists: Anyone who has a great interest in fashion and wants to develop their own style and learn more about fashion can attend this training.
· Entrepreneurs and Brand Owners: Entrepreneurs who want to establish their own fashion brands or develop their existing brands can choose this program to gain in-depth knowledge on brand creation, marketing and management.
· Although it is beneficial for those wishing to participate in the program to have some prior knowledge of fashion or design, this type of training is generally open to participants of all levels. What is important is a passion for the world of fashion and a desire to improve oneself in this field.
COURSE CONTENT
4th Month
Fashion Trends and Styles
Fashion Trends
Fashion Styles
5th Month
Fashion History
Fashion History (Antiquity - Middle Ages)
Fashion History (Renaissance-Today)
Notable events and situations in the fashion scene
Fashion Houses and Fashion Shows
Stories of fashion houses
Fashion shows and fashion shows
This regular program provides a detailed roadmap for those who want to take a comprehensive course in fashion. At the end of each month, projects and workshops can be organized to reinforce what students have learned and to provide them with hands-on experience.