Fashion Brand Management Brand Consultancy Online
FASHION BRAND MANAGEMENT - BRAND CONSULTANCY (Beginner Level)
Purpose
Fashion and Brand Management is one of the fastest growing areas of global business. It aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management. With a strong background in business management with relevant experience, you can become a successful FASHION AND BRAND MANAGER.
Who Can Participate?
• Those who have Business or Fashion education and want to work or are working in the textile sector,
• Aiming for the Fashion-Brand relationship and its sustainability,
• Those who aim to pursue a career in fashion management,
• Those who want to create their own brand.
Content Information
1st Month
• The concept of brand has not been examined and defined.
• Researching brands in the world and in Türkiye
• Examination of branded businesses
2nd Month
• Brand heritage
• Analysis of consumer profile
• Consumer experience
3rd Month
• Brand marketing techniques
• Product innovation
• Digital frame
What are the Career Opportunities?
You can work in the fields of branding, marketing and retail in fashion and textile retail companies, textile brand distributor agencies, and chain store organizations:
• Brand Manager
• Marketing and Communications Manager
• Category Manager
• Store Manager
NOTE: Those who have completed three months will be able to continue as intermediate, advanced and professional.
SIBEL ARAL
She has supported her fashion education, which she received during her university years since 1988, with international fashion fairs, fashion shows and fashion workshops. Some of the trainings she received are Color Analysis Expertise, Modeling and Pattern Knowledge, Retail Sales Methods and Merchandising.
He worked as a designer at Foli Clothing between 1992-94.
Between 1994 and 2016, he worked as a Design Coordinator at Faik Sönmez Tekstil, monitoring and controlling the design from the creation of the model to the fabric purchasing and the product entering the warehouse.
Since 2016, she has been providing consultancy to corporate companies, preparing freelance collections, styling, and also providing individual consultancy, color and size consultancy…