Buying and Merchandising in Fashion Retail (Online)-Beginner Level

It is a complex industry that requires a dynamic strategy to meet ever-changing consumer demands. Two of the keys to success in this industry are purchasing and merchandising. Both involve decisions about product selection, inventory management, pricing, and presentation, but they have different focuses.
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PURCHASING AND MERCHANDISING IN FASHION RETAIL

BEGINNER LEVEL -Online

 

Fashion Retail:

It is a complex industry that requires a dynamic strategy to meet ever-changing consumer demands. Two of the keys to success in this industry are purchasing and merchandising. Both involve decisions about product selection, inventory management, pricing, and presentation, but they have different focuses.

Purchasing:


Purchasing is the process of procuring the right products, at the right time, in the right quantity, and at the right price.

Merchandising:

Merchandising involves the way products are presented to customers and the sales environment. Effective merchandising improves customers' shopping experience, strengthens brand image and increases sales.

Product Presentation:

Merchandising includes elements such as store layout, window design, and product placement. Displaying products in an attractive manner attracts customers' attention and increases the likelihood of purchase.

Who Can Participate?

Fashion and Retail Industry Employees:

Sales personnel who are already working in this sector and want to advance their careers,

professionals such as store managers, purchasing assistants and merchandising specialists.

Career Changers:

Individuals who want to move into fashion retail from a different industry and want to acquire the relevant skills and knowledge.

Entrepreneurs and Business Owners:

People who have established or are considering establishing their own fashion brands and want to learn retail strategies and operations.

Fashion and Design Students:

Students who are taking programs in fields such as fashion, design or retail management and want to support their theoretical knowledge with practical skills.

Marketing and Advertising Professionals:

Individuals working or aiming to work in brand management, marketing or advertising in the fashion retail industry.

Analysis and Strategy Experts:

Analysts and consultants who specialize in market analysis, consumer behavior analysis and strategic planning and want to learn applications specific to fashion retail.

What are the gains?

PURCHASE BENEFITS:

ADAPT TO TRENDS:

Ability to keep up with the rapid changes in the fashion world and choose the most up-to-date products to meet customer demands.

COST CONTROL:

The ability to increase the overall profitability of the business by keeping costs low. This can be achieved through bulk purchasing and effective bargaining.

SUPPLIER RELATIONS:

Ensuring product quality and supply continuity by developing strong supplier relationships.

STOCK MANAGEMENT:

Preventing excess stock and reducing sales losses caused by stock shortages through effective stock management.

MARKET ANALYSIS:

Making informed purchasing decisions through continuous analysis of market and customer needs.

MERCHANDISING GAINS:

PRODUCT LAYOUT:

Effectively displaying products in-store or on online platforms, thus attracting customer attention and increasing sales.

CAMPAIGN AND PROMOTION MANAGEMENT:

Increasing customer traffic and sales by developing effective campaign and promotion strategies.

PRICE STRATEGY:

Managing customer demand and maintaining profit margins with competitive pricing strategies.

CUSTOMER EXPERIENCE:

Improving customer shopping experience through store layout and atmosphere, thus increasing customer loyalty.

TREND ANALYSIS:

By following the ever-changing fashion trends, selecting and presenting products that are suitable for these trends.

Both roles are key to success in fashion retail and are essential for businesses to remain competitive, increase customer satisfaction and maximise sales.

COURSE CONTENT

1st MONTH

  • Collection Process Tracking
  • Starting from collection creation to sales approval,
  • The stages from cutting to sewing.

2. MONTH

  • Product Tracking and Transition to Production
  • Follow-up phase of products.
  • Monitoring the transition to production phase.
  • Detailed monitoring of cutting and sewing processes.

3rd MONTH

  • Creating an Image
  • Creating images according to body and color structures
  • Integration of the image
  • Examining Fashion and Image Together
  • Factors affecting personal image

SIBEL ARAL

Since 1988, she has supported her fashion education, which she received during her university years, with fashion fairs and fashion shows abroad and fashion workshops over the years. Some of the trainings she received are Color Analysis Expertise, Modeling and Pattern Knowledge, Retail Sales Methods and Merchandising. She worked as a designer at Foli Giyim between 1992-94. Between 1994-2016, she worked as a Design Coordinator at Faik Sönmez Tekstil, monitoring and controlling the creation of the model, fabric, purchasing, production and until the product enters the warehouse. Since 2016, she has been providing consultancy to corporate companies, preparing freelance collections, styling and also providing individual consultancy, color and size consultancy.

Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Buying and Merchandising in Fashion Retail (Online)-Beginner Level
Sunday June 1st
15:30 / 17:00
3 Months-18 Hours
Online
Beginner Level
Stok Remaining Slots: 10

Frequently Asked Questions

We have eliminated all the factors that make it difficult to access information. In this training model, you will be able to participate in our training programs by managing the time you have in the best way possible and without having to pay for transportation and accommodation.

All my trainings with a Certificate Program call you to invest in you and/or your institution for a good start. In this process, the program brings together the most successful team in Turkey in terms of transferring what they know to the other person, with their professional experienced and expert staff in their field. In all programs where you will learn how they follow a path from the first step to the last step during the training period, you will achieve the success you dream of, gain a new perspective on your art or enterprise and make a good start with a better position, and the certificates you will receive at the end of the training will be enough to make you happy for life and sign for success in your career.

For practical trainings depending on their content, please refer to the explanations section in each training.

Depending on the training content
• Those who want to gain knowledge from different disciplines in addition to their field of study.

• Those who have career goals in the field

• Those who care about personal development

• Those interested in Art and Culture

• Businesses

• Students

• Hobby lovers

As of the week your training starts, relevant material sharing is carried out specifically for each course. In addition, video sharing and video content submission for applied artistic and cultural courses can be done depending on the training and the instructor. Please consult.

1-Participants who fulfill the attendance requirement will be entitled to receive a certificate. At the end of the training, participants will be entitled to receive a training certificate approved by the Rectorate and visible on E-Government, prepared in cooperation with the relevant Universities.
2- At the end of the training, participants are entitled to receive an internationally valid English education certificate and this certificate can be checked on E-Government and with the QR code of the relevant university. There is a 100% attendance requirement in the Certificate Programs. Certificates are given digitally with a digital QR code that can be tracked and checked, we do not provide a printed certificate with a wet signature, please do not request it.

Dear participants, as Atölye Ataşehir, in order to raise the standard in our trainings, the training and service quality has been internationally registered in the ISO 9001 Quality Management System standard and has also been certified by EuroPass CardCert due to its compliance with the general conditions regarding the “Cardcert Management Systems” standard.
At the end of our certified training programs, our participants will be able to use the EuroPass CardCert Electronic Certificate and Smart Identity Card, which we will optionally provide together with our official training documents, by carrying them with them as the EuroPass CardCert internationally registered Electronic Certificate and Smart Identity Card, ensuring “online” traceability of all training documents they have obtained from us, “All over the World with a Single Card”.

The Europass Certificate Supplement is a document containing information that will help employers and educational institutions understand your vocational training qualification more easily. The Europass Certificate Supplement includes:
• The purpose of your qualification,

• Level,

• Learning outcomes and information about the relevant education system are defined. When you apply for a job or course abroad, it can sometimes be difficult to explain what you learned in the education you received.
This is where the Europass Certificate Supplement can help you.

All program registrations are received by Atolye Ataşehir. You can complete your registration process via the online system. After creating a membership and logging in, you can choose the most suitable payment option for you and complete your purchase. When you complete the purchase process, your registration is completed and an informational e-mail is sent to you regarding the necessary documents. The online payment system is available 24/7.

The training program is redesigned and implemented according to the different needs of institutions in terms of its field. The current studies of your team or person are implemented by making revisions according to the development target you have determined. You can apply to the email address or whatsapp number below to forward the request for your institution and get the most suitable offer for you.

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