Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Design
Masterclass Certificate Program
The visual merchandising sector requires, apart from fashion and retail, to follow technology, to foresee change, to have foresight and creativity. Visual merchandising observes the effect of visual applications in the store on the brand's image.
It reveals the presentation and difference about the brand and the season, and makes it attractive. The visual design and display of a store gives the first image of the brand and an idea about the brand.
Visual Merchandising and its design is the area of the retail sector that has the greatest impact on profitability. Therefore, brands that can present products correctly, ergonomically and with care for aesthetics will secure their future.
With this training, you will learn about brand image, visual merchandising practices and window design from our professional instructor in the industry.
Who Should Participate in the Visual Merchandising Program?
- Businesses in the retail sector
- People who want to enter the field of visual editing
- Those who want to gain experience in visual sales, visual product management and store visual design.
- People working in corporate brands
- Corporate or individual brand owner
·Those who are interested in Textile and Fashion Design
· Those who want to be a Showcase Designer
· Those who are interested in fashion and window dressing and realize their talents
GAINS
A showcase is the reflection of the inside of a store to the outside, to give an idea about an object, to promote and display it.
Nowadays, great importance is given to showcase design, and the promoted objects are exhibited in integration with the showcase design.
An effective display evokes a certain feeling and thought in people, conveys a certain message and tells a certain story.
Showcase designers should prepare their showcases magnificently because they are in large areas and appeal to large audiences, where the showcases are side by side. The products displayed in shopping malls should be simple and eye-catching rather than exaggerated, with an elegance worth seeing.
At the end of this course, you will learn the concepts and types of window dressing.
You will learn the effective factors in window dressing and choose the appropriate materials to use.
Where Can You Work?
· Visual Merchandiser or
· As a Window Design Specialist, you can work in stores and boutiques.
· You can get freelance work.
- Visual merchandising trends
- Consumer behavior
- Visual communication in retailing
- Innovative visual merchandising applications
- Retail industry
- Sales-oriented visual merchandising and editing
- Basic techniques of visual merchandising
- Showcase design suitable for brand identity
- Lighting
- Perspective
- Discount days
- Section application and evaluation
· In-store and window dressing techniques
· Aisle arrangement template work
· Sales-oriented visual merchandising and editing
CONTENT INFORMATION
Week 1
Meet
What is Shopping? - Visual Merchandising Concepts General Information
Week 2
Main ingredients of marketing /7+3+3 P
Week 3
Brand concept and general information about brands
Week 4
Showcase Types
Week 5
Effective factors in Showcase Arrangement
SPACE
Week 6
LIGHT
Week 7
COLOUR
Week 8
Materials to be used in Showcase Arrangement
Shelf-Mannequin-Interior accessories-Plant-Display elements
Week 9
Stages of Showcase Organization
Week 10
Generations and the impact of window dressing on them
Week 11
Interview with an experienced Showcase designer in the industry
Week 12
General evaluation
NOTE: ONE DAY A WEEK IS OPTIONAL, TUESDAY OR SATURDAY.
Hatice Figen ULUBİLGEN
Born in Istanbul in 1958. Graduated from Boğaziçi University, Department of Business Administration in 1981. Started her professional career in Beymen-Altınyıldız Group. Worked for Beymen-Karat Marketing Company for 5 years, and Beymen Home Collection Manufacturer-Supplier for 7 years. She is one of the founders of BEYMEN CLUB. She continued her career as a manager in representative and manufacturer companies until 2013. Since 2013, she has been teaching vocational textile English and window dressing techniques as a lecturer in the fashion design department of a foundation university in Istanbul.







