Visual Merchandising and Window Display Design (Masterclass Training Program)

A showcase is the reflection of the inside of a store to the outside to give an idea about an object, to promote and to display it. Today, great importance is given to showcase design, and the objects being promoted are exhibited by integrating with the showcase design. An effective showcase evokes a certain feeling and thought in people, conveys a certain message and tells a certain story.
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Duration of Training
Education Category

Visual Merchandising and Window Design

Masterclass Certificate Program

The visual merchandising sector requires, apart from fashion and retail, to follow technology, to foresee change, to have foresight and creativity. Visual merchandising observes the effect of visual applications in the store on the brand's image.

It reveals the presentation and difference about the brand and the season, and makes it attractive. The visual design and display of a store gives the first image of the brand and an idea about the brand.

Visual Merchandising and its design is the area of ​​the retail sector that has the greatest impact on profitability. Therefore, brands that can present products correctly, ergonomically and with care for aesthetics will secure their future.

With this training, you will learn about brand image, visual merchandising practices and window design from our professional instructor in the industry.

Who Should Participate in the Visual Merchandising Program?

  • Businesses in the retail sector
  • People who want to enter the field of visual editing
  • Those who want to gain experience in visual sales, visual product management and store visual design.
  • People working in corporate brands
  • Corporate or individual brand owner

·Those who are interested in Textile and Fashion Design

· Those who want to be a Showcase Designer

· Those who are interested in fashion and window dressing and realize their talents

GAINS

A showcase is the reflection of the inside of a store to the outside, to give an idea about an object, to promote and display it.

Nowadays, great importance is given to showcase design, and the promoted objects are exhibited in integration with the showcase design.

An effective display evokes a certain feeling and thought in people, conveys a certain message and tells a certain story.

Showcase designers should prepare their showcases magnificently because they are in large areas and appeal to large audiences, where the showcases are side by side. The products displayed in shopping malls should be simple and eye-catching rather than exaggerated, with an elegance worth seeing.

At the end of this course, you will learn the concepts and types of window dressing.

You will learn the effective factors in window dressing and choose the appropriate materials to use.

Where Can You Work?

· Visual Merchandiser or

· As a Window Design Specialist, you can work in stores and boutiques.

· You can get freelance work.

What Are You Learning?

  • Visual merchandising trends
  • Consumer behavior
  • Visual communication in retailing
  • Innovative visual merchandising applications
  • Retail industry
  • Sales-oriented visual merchandising and editing
  • Basic techniques of visual merchandising
  • Showcase design suitable for brand identity
  • Lighting
  • Perspective
  • Discount days
  • Section application and evaluation

· In-store and window dressing techniques

· Aisle arrangement template work

· Sales-oriented visual merchandising and editing

CONTENT INFORMATION

Week 1

Meet

What is Shopping? - Visual Merchandising Concepts General Information

Week 2

Main ingredients of marketing /7+3+3 P

Week 3

Brand concept and general information about brands

Week 4

Showcase Types

Week 5

Effective factors in Showcase Arrangement

SPACE

Week 6

LIGHT

Week 7

COLOUR

Week 8

Materials to be used in Showcase Arrangement

Shelf-Mannequin-Interior accessories-Plant-Display elements

Week 9

Stages of Showcase Organization

Week 10

Generations and the impact of window dressing on them

Week 11

Interview with an experienced Showcase designer in the industry

Week 12

General evaluation

NOTE: ONE DAY A WEEK IS OPTIONAL, TUESDAY OR SATURDAY.


 

Hatice Figen ULUBİLGEN

Born in Istanbul in 1958. Graduated from Boğaziçi University, Department of Business Administration in 1981. Started her professional career in Beymen-Altınyıldız Group. Worked for Beymen-Karat Marketing Company for 5 years, and Beymen Home Collection Manufacturer-Supplier for 7 years. She is one of the founders of BEYMEN CLUB. She continued her career as a manager in representative and manufacturer companies until 2013. Since 2013, she has been teaching vocational textile English and window dressing techniques as a lecturer in the fashion design department of a foundation university in Istanbul.

 

Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Visual Merchandising and Window Display Design (Masterclass Training Program)
Tuesday, May 27 or
19:30 / 21:00
Sunday June 1st
14:00 / 15:30
3 Months
Online
Stok Remaining Slots: 10

Frequently Asked Questions

We have eliminated all the factors that make it difficult to access information. In this training model, you will be able to participate in our training programs by managing the time you have in the best way possible and without having to pay for transportation and accommodation.

All my trainings with a Certificate Program call you to invest in you and/or your institution for a good start. In this process, the program brings together the most successful team in Turkey in terms of transferring what they know to the other person, with their professional experienced and expert staff in their field. In all programs where you will learn how they follow a path from the first step to the last step during the training period, you will achieve the success you dream of, gain a new perspective on your art or enterprise and make a good start with a better position, and the certificates you will receive at the end of the training will be enough to make you happy for life and sign for success in your career.

For practical trainings depending on their content, please refer to the explanations section in each training.

Depending on the training content
• Those who want to gain knowledge from different disciplines in addition to their field of study.

• Those who have career goals in the field

• Those who care about personal development

• Those interested in Art and Culture

• Businesses

• Students

• Hobby lovers

As of the week your training starts, relevant material sharing is carried out specifically for each course. In addition, video sharing and video content submission for applied artistic and cultural courses can be done depending on the training and the instructor. Please consult.

1-Participants who fulfill the attendance requirement will be entitled to receive a certificate. At the end of the training, participants will be entitled to receive a training certificate approved by the Rectorate and visible on E-Government, prepared in cooperation with the relevant Universities.
2- At the end of the training, participants are entitled to receive an internationally valid English education certificate and this certificate can be checked on E-Government and with the QR code of the relevant university. There is a 100% attendance requirement in the Certificate Programs. Certificates are given digitally with a digital QR code that can be tracked and checked, we do not provide a printed certificate with a wet signature, please do not request it.

Dear participants, as Atölye Ataşehir, in order to raise the standard in our trainings, the training and service quality has been internationally registered in the ISO 9001 Quality Management System standard and has also been certified by EuroPass CardCert due to its compliance with the general conditions regarding the “Cardcert Management Systems” standard.
At the end of our certified training programs, our participants will be able to use the EuroPass CardCert Electronic Certificate and Smart Identity Card, which we will optionally provide together with our official training documents, by carrying them with them as the EuroPass CardCert internationally registered Electronic Certificate and Smart Identity Card, ensuring “online” traceability of all training documents they have obtained from us, “All over the World with a Single Card”.

The Europass Certificate Supplement is a document containing information that will help employers and educational institutions understand your vocational training qualification more easily. The Europass Certificate Supplement includes:
• The purpose of your qualification,

• Level,

• Learning outcomes and information about the relevant education system are defined. When you apply for a job or course abroad, it can sometimes be difficult to explain what you learned in the education you received.
This is where the Europass Certificate Supplement can help you.

All program registrations are received by Atolye Ataşehir. You can complete your registration process via the online system. After creating a membership and logging in, you can choose the most suitable payment option for you and complete your purchase. When you complete the purchase process, your registration is completed and an informational e-mail is sent to you regarding the necessary documents. The online payment system is available 24/7.

The training program is redesigned and implemented according to the different needs of institutions in terms of its field. The current studies of your team or person are implemented by making revisions according to the development target you have determined. You can apply to the email address or whatsapp number below to forward the request for your institution and get the most suitable offer for you.

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