SOCIAL MEDIA DIGITAL MARKETING PROFESSIONAL EXPERTISE
WHAT IS ITS PURPOSE?
With this course certificate program, you will have detailed information about all social media sites, you will be able to use these social media channels effectively, prepare professional pages and manage them effectively, and manage high-performance ads with the most accurate budgets. Thus, customer satisfaction will be at the highest level in the institutions you work for and in your freelance work.
You will see how to carry out regular content production and work to increase brand awareness, product sales and customer communication.
WHO CAN PARTICIPATE?
Those who want to become digital marketing and social media experts, those working in corporate communications, marketing, e-commerce, production, media and freelance work in a business, those who want to work in agencies, company owners, entrepreneurs, SMEs, students and all individuals interested in the subject can participate.
WHAT IS A SOCIAL MEDIA AND DIGITAL MARKETING EXPERT?
It is the name given to the person who works to increase brand unity, develop marketing activities, determine the target audience, plan, implement and monitor strategies to increase sales, and direct the company in the digital field.
WHAT IS THE CONTENT?
1st MONTH
The entry of social media into our lives and its differences with traditional media
Effective use of Instagram
Design tools
-Use of social media design tools (Canva, Adobe Express)
-What are social media scheduling tools? How to use them?
Reels Shooting Techniques
Facebook Advertising
2nd MONTH
Twitter advertising
TikTok advertising
What is a “Brand”?
-Basic elements of the brand
-Image management
-Generating income with your brands
What is e-commerce?
-What is sales and management in e-commerce and marketplaces?
-Benefits of e-commerce and e-commerce page
-E-commerce and consumer law (Distance sales contracts)
-Payment and finance systems in e-commerce
-Operations management in e-commerce (Product entries, campaign management)
-Advertising and marketing strategies in e-commerce
What is SEO?
-Where are keywords used?
- Commonly believed misconceptions on digital media platforms
What is Facebook and Instagram merchandising? How does it work? How to set it up?
3rd MONTH
Remarketing
-On all social media tools
Facebook Marketing final / Setup on digital media platforms
What are Google Ads and Analytics? How does it work (Overview)
Digital marketing channels and digital advertising campaigns
How to determine strategy in digital marketing? What is SWOT analysis?
E-commerce with virtual, mixed and augmented reality