Social Media Management Professional Expertise Special - One on One
For Employers and Businesses
Social Media Management Professional Expertise Special - Face to Face
Meta Business Manager
Meta Business Suite
Instagram Business
Purpose of the Program
The aim of this program is to provide participants with in-depth knowledge and skills in social media management and digital marketing. To learn how to create and manage professional campaigns on platforms such as Meta Business Manager, Instagram advertising and Google Ads, and to enable participants to effectively implement digital marketing strategies.
Who Can Participate?
Those who want to make a career in digital marketing
Entrepreneurs who want to start their own business or promote their existing business on digital platforms
Professionals working in the marketing and advertising industry
Anyone interested in social media management and digital advertising
Entrepreneurs
Business owners
Tourism companies
Beauty centers
Textile retail companies
Healthcare companies
Cosmetics companies
Network marketing companies
Associations
Program Content
The program is structured into 12 courses, each focusing on a specific topic. Each course ends with practical work and sample projects.
Course Schedule
1. Introduction to Social Media Management
General introduction of social media platforms
Creating a social media strategy
2. Introduction to Meta Business Manager
What is MetaBusiness Manager?
Creating and managing accounts
3. Introduction to Facebook Advertising
Facebook ad types
Determining target audience and creating ads
4. Introduction to Instagram Advertising
Instagram ad types
Determining target audience and creating ads
5. Meta Business Suite Login
Business Suite and Business Manager connection
WhatsApp, Messenger, phone connection
Sharing and editing content in Business Manager
Preparing advertisements, adding weekly and monthly programs
6. Keyword Research and Selection on All Platforms
Keyword research tools
Effective keyword selection
Data analysis and performance measurement
7. Meta Pixel Setup
Creating a catalog
Creating product sets
Campaign types and configuration
Creating ad groups and ad texts
8. Advertising Performance Analysis
Analytical tools and reporting
Evaluate and optimize ad performance
9. Social Media Content Strategy
Remarketing and advanced targeting techniques
Lead campaign types
Effective content creation techniques
Conversion and e-commerce ad types
Connecting e-commerce page to Business Manager
Conversion values and data analysis monitoring and reporting
10. Advertising Types with Visual and Video Content
Creating videos from images
Reels videos advertising types
Knowledge of meta-compatible visual design tools and techniques
11. Advertising Budget Management
Planning, creating and managing advertising budgets
Budget optimization and cost control
12. Applied Project Work
Creating and managing a real campaign
Project presentation and evaluation
Program Duration and Methodology
Program duration: 6 weeks (2 lessons per week)
Program methodology: Theoretical knowledge transfer, practical studies, sample projects and one-on-one mentoring
Course method: One-on-one on-site lessons or online private lessons
This program offers a comprehensive course that will enable participants to gain professional knowledge and skills in the fields of social media management and digital advertising.
Personal and Institutional Content
Program contents can be customized according to the needs and desires of participants and institutions. In this way, the training program can be made more suitable for specific sectors or individual goals.
This program offers a comprehensive program that will enable participants to gain professional knowledge and skills in the fields of social media management and digital advertising.
KORAY DAYIOĞLUHe graduated from Kadıköy Marmara College. He completed his higher education at Istanbul University, Department of Business Administration in 1988.
* In 1989, he studied foreign trade and languages at Cambridge University in England for one year.
* In 1995, he received training in web marketing for 6 months in Tel Aviv and brought the system to Turkey for the first time in Türkiye to sell products via digital web with the Israeli company Womex.
* Received international 4P Logistics training in New York for 1 year in 1999
* He lived in China between 2001 and 2009 and worked in his own company in the field of foreign trade digital marketing. He continued to follow and implement changing business life trends simultaneously with different trainings and seminars. He continues his business life as "Facebook Certified Digital Sales and Advertising and Marketing E-Commerce Strategist".
He has over 30 years of international marketing and foreign trade experience.
Also Facebook Master certified digital marketing partner Certificate
Facebook Certified Creative Strategist