Marketing and Brand Management
WHO IS THIS COURSE SUITABLE FOR?
Those Who Sell on Social Media Platforms
Those Interested in Digital Marketing
People Who Use Social Media Ads
Those Who Want to Start Graphic Design
Those Who Want to Create Professional Designs for Their Social Media Accounts with Canva
Those Who Want to Learn Details About Canva
Those Who Want to Design as a Freelance
Amateur Users
Small Businesses
Those who want to manage accounts on Social Media
Those Who Manage Their Own Companies
Those Who Want to Earn Additional Income
WHAT WILL YOU LEARN IN THE PROGRAM?
- Be able to create professional social media posts using Canva,
- With Canva, you will be able to do social media design work as a freelancer.
- You can create impressive, reliable, aesthetic and professional visuals with the help of Canva,
- To attract the attention of potential customers to your business with your designs,
- You will learn how to design your own unique logos using Canva
- Increase your sales, followers and professionalism by designing professional visuals,
- You will learn how to incorporate neurological marketing into your designs.
- Ability to design many visuals such as presentations, business cards, internet advertisements in a professional way,
- You will learn how to add the videos you shoot to your designs and to Canva.
- You will learn how to easily remove the background of your photos with Canva
- Take your digital marketing to the next level with Canva
- You will be able to design your social media ad posts effectively
- You will learn to transfer your imagination to your designs.
PROFESSIONAL SOCIAL MEDIA VISUAL DESIGN
(ARTIFICIAL INTELLIGENCE SUPPORTED)
- Application opportunity with new features supported by Artificial Intelligence
- Utilizing Instagram Traffic Tools
- Schedule Posts with Creative Studio for Instagram
- Creating a Social Media Visual Strategy
- Creating a Social Media Content Strategy
- Preparing Social Media Images with Canva
- Adjust image dimensions Filter your product images
- Upload Your Own Images Create a Collage with Different Images
- Preparing Campaign Visuals Adding Filters and Layers
- Preparing Infographics and Presentation Visuals for Videos
- Brochure Preparation
- (Youtube Cover Art, Thumbnail Edits,
- Pinterest, Instagram Images)
- Preparing YouTube and Instagram videos
- Short videos, Long videos, Reels Videos
- Cutting, Cropping, Splitting Adding Music to Video
- Add Text, Filter to Video Add Cover Image to Videos
- Playing Videos in Fast and Slow Motion
- Adding Opening and Closing Images to Videos
- Adding Logos and Subtitles to Videos
- Preparing YouTube, Reels, Tiktok, Instagram Videos
OZLEM DIKEL
With over 15 years of advertising and marketing experience, he has worked in Türkiye's leading advertising agencies. With his deep expertise in marketing strategy and management, he has taken an active role in the advertising campaigns of more than 50 brands and collaborated with numerous brands both locally and globally.
Specializing in creative solutions, brand identity, marketing, and communication strategies, Dikel has been recognized with prestigious awards for the projects it has undertaken, providing brands with not only creative but also effective marketing solutions aligned with their business goals.
This approach, which expertly combines strategy and creativity, ensures that powerful stories are created in every project and that sustainable value is added to brands.
Dikel, who also draws attention with his activity in the academic field, has given lectures at Boğaziçi, Bilkent and Nişantaşı universities and has participated as a speaker in many conferences and sectoral events.
It offers brands not only creative but also distinctive marketing solutions that align with their business objectives. This combination enables the creation of powerful stories and the addition of value to brands in every project.
Some of the brands it serves are: TURKCELL, SEPHORA, DIGITURK, LAYS, CASPER, KFC, ARZUM, DOĞUŞ OTOMOTIV, DENİZBANK, INDEX GRUP, INTERTECH, METRO CASH & CARRY, TÜVTÜRK, DYO, TEKZEN, THE GREEN PARK HOTEL, TITANIC HOTEL, TOPRAK HOLDING, DKY INŞAAT, SANOVEL, BEŞIKTAŞ MUNICIPALITY, ATAŞEHIR MUNICIPALITY, VIEWSONIC, ASELSAN, PFIZER, SANDOZ, APTAMIL, ABDI IBRAHIM, BAUSCH + LOMB, SANOVEL, BASF TURKEY
Saturday 12:00 - 14:00 (5 Weeks)
Total: 10 Hours